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WR.UP® Denim

Mid Rise Full Length

Or by 4 installments of $35.75 USD Learn More

Color Blue

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Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach USA, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 34 reviews
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Love my Freddy's

Fit is perfect! I'm typically a size 4 in pants (stretchy pants that is) and a small in leggings. I did go up a size to the medium and glad I did. They fit perfectly through the legs and hips. I wish the band was just a smidge tighter in the waist, but regardless. Best jeans I've ever purchased.


My butt has never looked so good! They are so comfortable and make me feel so sexy the moment I put them on! I need more!

Super comfy!

Absolutely love these, so comfortable and easy to wear. The silicone waist band is awesome and they don't fall down which I often have a problem with. Can't wait to get more!!

Wonderful All Around!

These jeans are a great fashion jean. If you're buying your first pair, these are a great place to start. They are very soft and stay in place. Be sure to follow care instructions and the size guides. I read other independent reviews and it was clear they should have sized up. You don't want your bum squashed and thats what can happen if you go too snug. They don't really show "real people" in their pants on their IG so don't expect a miracle. The design of the seams help with the illusion. Don't get me wrong, they definitely enhance what you have. I plan on buying more.

LIFE CHANGING!!!! World's Best Pants, Not Kidding!

I have tried every single pair of jeans in the Universe from $20 jeans to $400 per pair jeans and always have the same exact problem. I have no butt (I'd pay all the $ in the world to look like a Kardashian! :) and so no matter how skin tight I buy my pants, 2-3 hours into the day I have "saggy butt pants" where they're all stretched out and falling off my butt but still too tight in the waist. I hate it. These pants are amazing!!! 3 straight days of wearing them and not a single bit of stretch. Literally not one bit. They are still exactly like when I put them on, skin tight and kind of do make me feel like I have a Kardashian butt (Kendall, not Kim! :) I only have three notes: 1) The regular waist (when no type of waist is specifically listed) is VERY low. If you have any tummy or love handles at ALL you'll end up wanting to pull them up and you'll give yourself a big huge camel toe (sorry, TMI but important.) They'll still be comfy and will not fall down your butt or show any crack, but they're very low waisted. I ended up exchanging them for the mid waist, which is perfect. About 1-2 inches higher than the regular waist so you'll feel more covered and won't have to feel like you have to hike them up. 2) I wish they made a darker denim. Like a really dark blue wash. The darkest blue you can buy is still a little too light/blue jean for me to feel like I can wear them to work. A darker wash would be a bit more polished. I'm getting black because of this. 3) I wish they made a flare or bootcut instead of just skinnies. These pants will change your life I'm telling you. And I was not paid one cent for this review, I paid full price and am going to order several more pairs at full price. These are the best pants you will ever own!!!!!!