What makes Freddy different?

At Freddy, we do denim differently. Designed in Italy and loved worldwide, our pants combine fashion with function to create a fit you won’t find anywhere else. From our signature WRUP technology that lifts and shapes, to premium fabrics that move with you, every detail is made to flatter, support, and feel amazing. Freddy isn’t just another pair of pants—it’s the confidence boost you wear every day.We're here to answer all your questions and get you into the world's most comfortable pants.

WRUP

The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.

The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.

Unbelievably Comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

What is Freddy WR.UP?

Freddy WR.UP is patented technology designed to lift, boost and support you in all the right places.

Watch this video to learn more about why over 10 million people have made the switch to Freddy.

WR.UP Technology Explained

Anti-slip waistband

It’ll move with your waistline

Form fitting fabric

It’ll move and flex with you no matter what

Stitching

It’ll support and hug to shape you

Breathable fabric

Wear more, wash less

Fabric so soft

You’ll never want to take them off

DIWO® PRO

A technical EMANA fabric made from polyamide that contains bioactive minerals - a fabric so soft it will literally change your life.

Reduces appearance of cellulite

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness. *In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.

Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

More time between washes

Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.

Made with high quality 100% Italian fabrics

Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.

N.O.W®

A new patented designed pant with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.

Unbelievably Comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.
FIT FINDER

Prefer to find your size using measurements?

Fine tune your fit using our sizing chart

VIEW SIZE CHARTS