What makes Freddy different?

WR.UP® (pronounced ‘rup’)

The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.

The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.


Unbelievably comfortable Unbelievably comfortable
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Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Shapes and accentuates your figure in all the right places Shapes and accentuates your figure in all the right places
Accentuate shapes icon

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

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They won’t slip down They won’t slip down
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They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

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They are exceptionally versatile They are exceptionally versatile
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They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

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The perfect travel pants The perfect travel pants
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The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

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A style for most body shapes A style for most body shapes
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A style for most body shapes

From various waists, lengths and designs we have specifically tailored our designs to match your body type.

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WR.UP® DIWO® PRO (Pronounced ‘die-vo pro’)

A technical EMANA fabric made from polyamide that contains bioactive minerals - a fabric so soft it will literally change your life.


Reduces appearance of cellulite* Reduces appearance of cellulite*
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Reduces appearance of cellulite*

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.

*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.

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Butter-soft Italian fabric Butter-soft Italian fabric
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Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

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More time between washes More time between washes
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More time between washes

Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odorless so you don’t need to wash after every wear.

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Made with high quality 100% Italian fabrics Made with high quality 100% Italian fabrics
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Made with high quality 100% Italian fabrics

Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.

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Includes all the benefits of our WR.UP® technology Includes all the benefits of our WR.UP® technology
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Includes all the benefits of our WR.UP® technology.

N.O.W®

A new patented designed pant with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.


5 functional pockets for your convenience 5 functional pockets for your convenience
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5 functional pockets for your convenience

Unbelievably comfortable Unbelievably comfortable
Comfortable icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Flattering tapered high waisted style Flattering tapered high waisted style
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Flattering tapered high waisted style

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WR.UP® CURVY

Most brands will increase their sizing without changing their design.

Our Curvy range has been meticulously designed to embrace your body and flaunt your curves while making you look incredible!


Our WR.UP pant is specifically redesigned for our peachier babes in mind Our WR.UP pant is specifically redesigned for our peachier babes in mind
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Our WR.UP® pant is specifically redesigned for our peachier babes in mind

Up to a size 14 (US)).

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Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Read more
Shapes and accentuates your booty and your figure in all the right places Shapes and accentuates your booty and your figure in all the right places
Pant icon

Shapes and accentuates your booty and your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

Read more
They won’t slip down They won’t slip down
Anti-slip icon

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

Read more
They are exceptionally versatile They are exceptionally versatile
Travel icon

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

Read more

Shop WR.UP® CURVY

WR.UP® (pronounced ‘rup’) Sport Energy Pants®

Your Freddy Energy Pants originate from a revolutionary patent. We have placed aluminium half spheres along the body energy meridians.

This stimulation activates the energy map of the Energy Pants, inducing a sensation of harmony and wellbeing in the movements during your workout.

We asked 100 sports professionals to wear the FREDDY ENERGY PANTS® for a few hours during their performances and to tell us what they felt. 70% of the athletes interviewed felt the beneficial effects of the FREDDY ENERGY PANTS® throughout their activity.

See our product launch page here.


Energy activation Energy activation
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Energy activation

Little half-sphere dots are located along the lower back and behind the legs of the Energy Pants. These are strategically located on the bodies meridian points that when stimulated activate the energy map in your body. Your energy map allows you to tap into more energy when you need it most.

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Train Longer Train Longer
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Train Longer

Activating the meridians in the lower back and legs means your workouts can last longer.

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Move better Move better
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Move better

Better coordination and movement means you get the most out of every workout, every rep or every step.

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Feel lighter Feel lighter
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Feel lighter

Experience the sensation of being lighter on your feet as you stretch, lunge or sprint to the finish line every time.

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WR.UP® SNUG

You asked, we listened. Introducing WR.UP®️ SNUG. We’ve combined our world famous WR.UP®️ shaping technology with 100% real, organic denim and 5 functional pockets! Crafted with 4-way stretch fabric, these jeans have the same level of comfort & flattering fit as our regular WR.UP®️ range. Best of all, SNUG is available in our best-selling denim washes!


Patented WR.UP® booty shaping design Patented WR.UP® booty shaping design
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Patented WR.UP® booty shaping design

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5 functional pockets 5 functional pockets
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5 functional pockets

5 functional front & back pockets for your convenience.

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Unique 4-way stretch fabric for extreme comfort  Unique 4-way stretch fabric for extreme comfort 
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Unique 4-way stretch fabric for extreme comfort 

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Available in a flattering tapered high waisted & on-the-hip mid rise styles Available in a flattering tapered high waisted & on-the-hip mid rise styles
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Available in a flattering tapered high waisted & on-the-hip mid rise styles

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Real denim jeans made with 100% organic cotton and other sustainable fabrics Real denim jeans made with 100% organic cotton and other sustainable fabrics
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Real denim jeans made with 100% organic cotton and other sustainable fabrics

  • 100% Post Consumer Recycled Elastane and Polyester
  • Recycled metal logo, studs and buttons
  • Made of 36% Polyester, 40% Cotton, 11% Viscose, 10% Lyocell, 3% Elastane
  • Organic Cotton, Real Denim Woven Fabric
  • Sustainable and Certified Lyocell
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