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WR.UP® (pronounced ‘rup’)
The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.
The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.
Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
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Shapes and accentuates your figure in all the right places
Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.
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They won’t slip down
Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!
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They are exceptionally versatile
One pant for all occasions, you can dress them up or wear them casually.
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The perfect travel pants
No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.
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A style for most body shapes
From various waists, lengths and designs we have specifically tailored our designs to match your body type.
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WR.UP® DIWO® PRO (Pronounced ‘die-vo pro’)
A technical EMANA fabric made from polyamide that contains bioactive minerals - a fabric so soft it will literally change your life.
Reduces appearance of cellulite*
The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness. *In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.
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Butter-soft Italian fabric
Lightweight for year round comfort and breathability.
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More time between washes
Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.
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Made with high quality 100% Italian fabrics
Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.
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N.O.W®
A new patented designed pant with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.
5 functional pockets for your convenience
Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
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Flattering tapered high waisted style
WR.UP® CURVY
Most brands will increase their sizing without changing their design.
Our Curvy range has been meticulously designed to embrace your body and flaunt your curves while making you look incredible!
WR.UP® pant was specifically redesigned for our peachier babes in mind
Up to a size 14 (US)).
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Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
Read more
Shapes and accentuates your booty and your figure in all the right places
Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.
Read more
They won’t slip down
Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!
Read more
They are exceptionally versatile
One pant for all occasions, you can dress them up or wear them casually.
Read more
WR.UP® (pronounced ‘rup’) Sport Energy Pants®
Your Freddy Energy Pants originate from a revolutionary patent. We have placed aluminium half spheres along the body energy meridians.
This stimulation activates the energy map of the Energy Pants, inducing a sensation of harmony and wellbeing in the movements during your workout.
We asked 100 sports professionals to wear the FREDDY ENERGY PANTS® for a few hours during their performances and to tell us what they felt. 70% of the athletes interviewed felt the beneficial effects of the FREDDY ENERGY PANTS® throughout their activity.
See our product launch page here.
Energy activation
Little half-sphere dots are located along the lower back and behind the legs of the Energy Pants. These are strategically located on the bodies meridian points that when stimulated activate the energy map in your body. Your energy map allows you to tap into more energy when you need it most.
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Train Longer
Activating the meridians in the lower back and legs means your workouts can last longer.
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Move better
Better coordination and movement means you get the most out of every workout, every rep or every step.
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Feel lighter
Experience the sensation of being lighter on your feet as you stretch, lunge or sprint to the finish line every time.
Read moreWR.UP® SNUG
You asked, we listened. Introducing WR.UP®️ SNUG. We’ve combined our world famous WR.UP®️ shaping technology with 100% real, organic denim and 5 functional pockets! Crafted with 4-way stretch fabric, these jeans have the same level of comfort & flattering fit as our regular WR.UP®️ range. Best of all, SNUG is available in our best-selling denim washes!
Patented WR.UP® booty shaping design
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5 functional pockets
5 functional front & back pockets for your convenience.
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Unique 4-way stretch fabric for extreme comfort
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Available in a flattering tapered high waisted & on-the-hip mid rise styles
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Real denim jeans made with 100% organic cotton and other sustainable fabrics
- 100% Post Consumer Recycled Elastane and Polyester
- Recycled metal logo, studs and buttons
- Made of 36% Polyester, 40% Cotton, 11% Viscose, 10% Lyocell, 3% Elastane
- Organic Cotton, Real Denim Woven Fabric
- Sustainable and Certified Lyocell
WR.UP® Sport
WR.UP® - Shapes & accentuates your figure in all the right places
Strategic stitching and use of ultralight silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.
Read more
DIWO® - Dry In Wet Out
Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.
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DIWO® Pro - Cellulite Reducing*
Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.*
Read moreSuperfit
Superfit
A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains.
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DIWO® - Dry In Wet Out
Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.
Read more
DIWO® Pro - Dry In Wet Out
Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.*
Read more
