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What is Freddy WR.UP?
Freddy WR.UP is patented technology designed to lift, boost and support you in all the right places. Watch this video to learn more about why over 6 million people have made the switch to Freddy.
What makes Freddy different?
Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
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Shapes and accentuates your figure in all the right places
Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.
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They won’t slip down
Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!
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They are exceptionally versatile
One pant for all occasions, you can dress them up or wear them casually.
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The perfect travel pants
No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.
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A style for most body shapes
From various waists, lengths and designs we have specifically tailored our designs to match your body type.
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Reduces appearance of cellulite*
The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness. *In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.
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Butter-soft Italian fabric
Lightweight for year round comfort and breathability.
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More time between washes
Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.
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Made with high quality 100% Italian fabrics
Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.
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5 functional pockets for your convenience
Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
Read more
Flattering tapered high waisted style
WR.UP® pant was specifically redesigned for our peachier babes in mind
Up to a size 14 (US)).
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Unbelievably comfortable
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.
Read more
Shapes and accentuates your booty and your figure in all the right places
Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.
Read more
They won’t slip down
Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!
Read more
They are exceptionally versatile
One pant for all occasions, you can dress them up or wear them casually.
Read moreWe asked 100 sports professionals to wear the FREDDY ENERGY PANTS® for a few hours during their performances and to tell us what they felt. 70% of the athletes interviewed felt the beneficial effects of the FREDDY ENERGY PANTS® throughout their activity.
Energy activation
Little half-sphere dots are located along the lower back and behind the legs of the Energy Pants. These are strategically located on the bodies meridian points that when stimulated activate the energy map in your body. Your energy map allows you to tap into more energy when you need it most.
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Train Longer
Activating the meridians in the lower back and legs means your workouts can last longer.
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Move better
Better coordination and movement means you get the most out of every workout, every rep or every step.
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Feel lighter
Experience the sensation of being lighter on your feet as you stretch, lunge or sprint to the finish line every time.
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About Freddy
Originating in Italy, Freddy has been synonymous with sportswear and fashion for over 40 years with a passion focused on the art of movement.
Freddy combines Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate making Freddy a worldwide label that has since become an addiction for over 6 million women due to its extreme comfort and style.
Over 3,900 5 star reviews!
In Love!
They match with everything and flatter your legs unbelievably. I always get compliments when I wear them and the best part is they are super comfortable and a dream to wear.
Elise NSoooo gooood
Absolutely love them, they are so comfortable and fit perfectly
Kelly MAwesome
I was pleasantly surprised the jeans fitted me perfectly & my usually normal butt was transformed into a booty.
ClaudeanaBest jeans ever
OMG these are my first pair of Freddy jeans & it won't be my last. Just amazing how well they emphasise your lower body & butt (in a nice way) & they are super comfy
Jodi TAmazing
This is my 4th pair of freddys. Absolutely love them !!! Since buying my first pair i have not bought any other brand. Love them sooo much and will definitely be buying more
Caitlyn CLove my Freddys!!!
No pair of pants will ever be as comfortable as these pants. They look amazing and the compliments just don’t stop coming!
Rebecca H
Denim
The only comfortable form-fitting denim that stretches both ways to give you a full range of motion.
Fashion
Our core range of everyday basics to take you from day to night.
Faux Leather
A crowd favourite. Form-fitting and flexible with a matte finish.
Shorts
Experience the world famous comfort and flattering fit that accentuates your figure with WR.UP® Shorts.
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