What is Freddy?

What is Freddy WR.UP?

Freddy WR.UP is patented technology designed to lift, boost and support you in all the right places. Watch this video to learn more about why over 10 million people have made the switch to Freddy.

What makes Freddy different?

WR.UP^®

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Shapes and accentuates your figure in all the right places

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

A style for most body shapes

From various waists, lengths and designs we have specifically tailored our designs to match your body type.

Patented WR.UP® booty shaping design

5 functional pockets

5 functional front & back pockets for your convenience.

Unique 4-way stretch fabric for extreme comfort

Unique 4-way stretch fabric for extreme comfort

Available in a flattering tapered high waisted & on-the-hip mid rise styles

Available in a flattering tapered high waisted & on-the-hip mid rise styles

Real denim jeans made with 100% organic cotton and other sustainable fabrics

Real denim jeans made with 100% organic cotton and other sustainable fabrics

100% Post Consumer Recycled Elastane and Polyester
Recycled metal logo, studs and buttons
Made of 36% Polyester, 40% Cotton, 11% Viscose, 10% Lyocell, 3% Elastane
Organic Cotton, Real Denim Woven Fabric
Sustainable and Certified Lyocell

Reduces appearance of cellulite*

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness. *In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.

Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

More time between washes

Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.

Made with high quality 100% Italian fabrics

Made with high quality 100% Italian fabrics

Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.

Includes all the benefits of our WR.UP® technology

Includes all the benefits of our WR.UP® technology.

5 functional pockets for your convenience

5 functional pockets for your convenience

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Flattering tapered high waisted style

Our WR.UP pant is specifically redesigned for our peachier babes in mind

WR.UP^® pant was specifically redesigned for our peachier babes in mind

Up to a size 14 (US)).

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Shapes and accentuates your booty and your figure in all the right places

Shapes and accentuates your booty and your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

WR.UP® - Shapes & accentuates your figure in all the right places

WR.UP® - Shapes & accentuates your figure in all the right places

Strategic stitching and use of ultralight silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

DIWO® - Dry In Wet Out

Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.

Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.

DIWO® Pro - Cellulite Reducing*

Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.*

*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days

A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains.

Superfit

A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains.

DIWO® - Dry In Wet Out

Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.

DIWO® Pro - Dry In Wet Out

*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days

We asked 100 sports professionals to wear the FREDDY ENERGY^® PANTS for a few hours during their performances and to tell us what they felt. 70% of the athletes interviewed felt the beneficial effects of the FREDDY ENERGY^® PANTS throughout their activity.

Energy activation

Little half-sphere dots are located along the lower back and behind the legs of the Energy Pants. These are strategically located on the bodies meridian points that when stimulated activate the energy map in your body. Your energy map allows you to tap into more energy when you need it most.

Train Longer

Activating the meridians in the lower back and legs means your workouts can last longer.

Move better

Better coordination and movement means you get the most out of every workout, every rep or every step.

Feel lighter

Experience the sensation of being lighter on your feet as you stretch, lunge or sprint to the finish line every time.

About Freddy

Originating in Italy, Freddy has been synonymous with sportswear and fashion for over 40 years with a passion focused on the art of movement.

Freddy combines Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate making Freddy a worldwide label that has since become an addiction for over 10 million women due to its extreme comfort and style.

Over 3,900 5 star reviews!

In Love!

They match with everything and flatter your legs unbelievably. I always get compliments when I wear them and the best part is they are super comfortable and a dream to wear.

Elise N

Soooo gooood

Absolutely love them, they are so comfortable and fit perfectly

Kelly M

Awesome

I was pleasantly surprised the jeans fitted me perfectly & my usually normal butt was transformed into a booty.

Claudeana

Best jeans ever

OMG these are my first pair of Freddy jeans & it won't be my last. Just amazing how well they emphasise your lower body & butt (in a nice way) & they are super comfy

Jodi T

Amazing

This is my 4th pair of freddys. Absolutely love them !!! Since buying my first pair i have not bought any other brand. Love them sooo much and will definitely be buying more

Caitlyn C