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What is Freddy WR.UP?

Freddy WR.UP is patented technology designed to lift, boost and support you in all the right places. Watch this video to learn more about why over 10 million people have made the switch to Freddy.

What makes Freddy different?

Unbelievably comfortable Unbelievably comfortable
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Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Shapes and accentuates your figure in all the right places Shapes and accentuates your figure in all the right places
Accentuate shapes icon

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

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They won’t slip down They won’t slip down
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They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

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They are exceptionally versatile They are exceptionally versatile
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They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

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The perfect travel pants The perfect travel pants
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The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

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A style for most body shapes A style for most body shapes
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A style for most body shapes

From various waists, lengths and designs we have specifically tailored our designs to match your body type.

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Patented WR.UP® booty shaping design Patented WR.UP® booty shaping design
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Patented WR.UP® booty shaping design

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5 functional pockets 5 functional pockets
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5 functional pockets

5 functional front & back pockets for your convenience.

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Unique 4-way stretch fabric for extreme comfort  Unique 4-way stretch fabric for extreme comfort 
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Unique 4-way stretch fabric for extreme comfort 

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Available in a flattering tapered high waisted & on-the-hip mid rise styles Available in a flattering tapered high waisted & on-the-hip mid rise styles
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Available in a flattering tapered high waisted & on-the-hip mid rise styles

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Real denim jeans made with 100% organic cotton and other sustainable fabrics Real denim jeans made with 100% organic cotton and other sustainable fabrics
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Real denim jeans made with 100% organic cotton and other sustainable fabrics

  • 100% Post Consumer Recycled Elastane and Polyester
  • Recycled metal logo, studs and buttons
  • Made of 36% Polyester, 40% Cotton, 11% Viscose, 10% Lyocell, 3% Elastane
  • Organic Cotton, Real Denim Woven Fabric
  • Sustainable and Certified Lyocell
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Reduces appearance of cellulite* Reduces appearance of cellulite*
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Reduces appearance of cellulite*

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.

*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days.

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Butter-soft Italian fabric Butter-soft Italian fabric
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Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

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More time between washes More time between washes
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More time between washes

Silver ions (an antimicrobial) are weaved into the fabric keeping it fresh and odorless so you don’t need to wash after every wear.

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Made with high quality 100% Italian fabrics Made with high quality 100% Italian fabrics
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Made with high quality 100% Italian fabrics

Our DIWO PRO® products are designed in Italy and manufactured from Italian made fabrics.

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Includes all the benefits of our WR.UP® technology Includes all the benefits of our WR.UP® technology
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Includes all the benefits of our WR.UP® technology.

5 functional pockets for your convenience 5 functional pockets for your convenience
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5 functional pockets for your convenience

Unbelievably comfortable Unbelievably comfortable
Comfortable icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Read more
Flattering tapered high waisted style Flattering tapered high waisted style
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Flattering tapered high waisted style

Our WR.UP pant is specifically redesigned for our peachier babes in mind Our WR.UP pant is specifically redesigned for our peachier babes in mind
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Our WR.UP® pant is specifically redesigned for our peachier babes in mind

Up to a size 14 (US)).

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Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Read more
Shapes and accentuates your booty and your figure in all the right places Shapes and accentuates your booty and your figure in all the right places
Pant icon

Shapes and accentuates your booty and your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

Read more
They won’t slip down They won’t slip down
Anti-slip icon

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

Read more
They are exceptionally versatile They are exceptionally versatile
Travel icon

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

Read more
WR.UP® - Shapes & accentuates your figure in all the right places WR.UP® - Shapes & accentuates your figure in all the right places
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WR.UP® - Shapes & accentuates your figure in all the right places

Strategic stitching and use of ultralight silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

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DIWO® - Dry In Wet Out DIWO® - Dry In Wet Out
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DIWO® - Dry In Wet Out

Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.

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Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.
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DIWO® Pro - Cellulite Reducing*

Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.*

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*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days

A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains. A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains.
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Superfit

A true to size fit using DIWO® fabric with a flattering cut to accentuate your booty gains.

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DIWO® - Dry In Wet Out DIWO® - Dry In Wet Out
Diwo pro icon

DIWO® - Dry In Wet Out

Made from polyester fabrics, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.

Read more
Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside.
Smoothing icon

DIWO® Pro - Dry In Wet Out

Made from 100% Italian polyamide fabric, we use a treatment that makes these products breathable, moving sweat out and keeping you dry on the inside. The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.*

Read more
*In order to benefit from these aesthetic improvements, you must wear a garment made from EMANA® for at least 6 hours a day for 30 consecutive days

We asked 100 sports professionals to wear the FREDDY ENERGY® PANTS for a few hours during their performances and to tell us what they felt. 70% of the athletes interviewed felt the beneficial effects of the FREDDY ENERGY® PANTS throughout their activity.

Energy activation Energy activation
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Energy activation

Little half-sphere dots are located along the lower back and behind the legs of the Energy Pants. These are strategically located on the bodies meridian points that when stimulated activate the energy map in your body. Your energy map allows you to tap into more energy when you need it most.

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Train Longer Train Longer
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Train Longer

Activating the meridians in the lower back and legs means your workouts can last longer.

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Move better Move better
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Move better

Better coordination and movement means you get the most out of every workout, every rep or every step.

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Feel lighter Feel lighter
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Feel lighter

Experience the sensation of being lighter on your feet as you stretch, lunge or sprint to the finish line every time.

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About Freddy

Originating in Italy, Freddy has been synonymous with sportswear and fashion for over 40 years with a passion focused on the art of movement.

Freddy combines Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate making Freddy a worldwide label that has since become an addiction for over 10 million women due to its extreme comfort and style.

Over 3,900 5 star reviews!

Freddy Reviews Freddy Reviews

In Love!

They match with everything and flatter your legs unbelievably. I always get compliments when I wear them and the best part is they are super comfortable and a dream to wear.

Elise N

Soooo gooood

Absolutely love them, they are so comfortable and fit perfectly

Kelly M

Awesome

I was pleasantly surprised the jeans fitted me perfectly & my usually normal butt was transformed into a booty.

Claudeana

Best jeans ever

OMG these are my first pair of Freddy jeans & it won't be my last. Just amazing how well they emphasise your lower body & butt (in a nice way) & they are super comfy

Jodi T

Amazing

This is my 4th pair of freddys. Absolutely love them !!! Since buying my first pair i have not bought any other brand. Love them sooo much and will definitely be buying more

Caitlyn C

Love my Freddys!!!

No pair of pants will ever be as comfortable as these pants. They look amazing and the compliments just don’t stop coming!

Rebecca H

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